EasyDNA UK is pleased to announce its partnership with innovative Yorkshire based company, Pure Pet Food. After being approached by the manufacturer of healthy pet food and learning about their inspiring mission of making healthy choices for pets easy and accessible, EasyDNA agreed to develop a mutually beneficial partnership with Pure Pet Food.

Using its online platform, the Company started promoting Pure’s innovative products on several of its dog DNA testing services such as its popular DNA test for dog allergies. In fact, clients that complete the dog allergy test are able to use the information to adjust their Pure order to the genetics of their dog by eliminating from the recipe items found to have an allergic reaction. The combination of human grade healthy food and personalised genetic information make this the optimal way of feeding your dog and enhancing their well-being.

Using nothing but 100% fresh human grade ingredients, Pure Pet Food manufactures dehydrated and freeze-dried pet food at their food facility located in Yorkshire, United Kingdom. Formed not so long ago in 2013, Pure received awards such as Lloyd’s National Best Start-up award and the Pet Product Innovation award through world-renowned industry body Pet Quip. As stated on the Pure website, founders of the company, Mathew Cockroft and Daniel Valdur Eha believe that pets should not be exempt from getting a varied, high-quality diet just like us humans do.

Commenting on the partnership, the company spokesperson stated, “At EasyDNA, we understand that collaborations tend to be mutually beneficial to both parties and that is why we are always interested in any partnership opportunities that come our way. In this case, by merging our knowledge of genetics together with Pure’s drive to provide healthy food for dogs, it was immediately a win-win situation for all parties including dog owners! We look forward to seeing many of our clients make use of this great service.”